Thalía is the image that Yanbal has chosen to represent female empowerment and entrepreneurship.
Lima, Peru, March 28, 2023.- An icon for Yanbal is a woman who, beyond just fame, dreams big and works hard to fulfill her purposes. A woman proud of her path, of her achievements and learning. She is a woman who recognizes that she has a voice and from around her, she inspires other people to live life fighting for what they like the most and transmitting to the world what makes her unique. That is why Yanbal recognizes all women as icons, through their new perfume: ÍCONO DE YANBAL .
Each stage in the development of this new perfume has been carefully planned to achieve a perfect 360. From the selection of the key ingredients in the aroma, the engineering in the design of its packaging to the image and elements chosen for the campaign.
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"All women are icons, at Yanbal we recognize that all of them have the power to change lives and impact the lives of others. A woman who is capable of leaving everything for her children becomes an icon for her children; The woman who is capable of leaving a whole corporate life to undertake is a woman who is marking a change for her life and that of her family surely; They are women who dare to break paradigms, to take the first step, they are the women we admire on a daily basis... with this launch, we want to convey Yanbal's message to women and connect emotionally with both internal and external audiences. Strength, recognition, self-esteem, self-love, confidence, personal pride and empowerment are some of the values that we find in common in iconic women and that we seek to promote. In this way, we will inspire women to reveal their inner strength and never doubt what they are capable of achieving in different spheres of their lives." she commented, Angélica Carranza, Yanbal's Corporate Director of Perfumes and Personal Care.
Thus, the aroma of ÍCONO DE YANBAL is a luminous, impressive and sophisticated woody floral composition that was carefully designed; selecting each of its ingredients with a purpose. At the top, citrus and sweet notes of clementine are felt, a hybrid fruit between orange and mandarin, which provides vitality and shine; in the heart, the perfumers chose Ylang Ylang "the flower of flowers" as the most representative note of the perfume, an exotic flower whose history is associated with Venus, the goddess of beauty and fertility as a symbol of self-love, femininity and of course sophistication. At the base of the olfactory pyramid and following the trend of incorporating woody elements in women's perfumes, the note of sandalwood, warm and sensual, which reinforces the character and duration of the aroma; the result is absolutely exquisite and very modern.
Engineering in the design of its container, the bottle, has played a very important role in the final materialization of the concept, since it has been inspired by an iconic character, the Queen of Chess, the most powerful piece in the game, who protects and defends the king and those around her; that's why she is the only piece that can move in any direction.
Thalía, an internationally recognized Mexican actress and singer, was chosen as the image for the campaign to launch the new Ícono de Yanbal perfume, due to her career and her story of entrepreneurship, empowerment and of course self-esteem. Thalía has been obsessed with achieving her dreams, she has never given up, even after some setbacks. She is a clear example that dreams have no limits and how by taking just one step, you can transform your life and inspire the world with your strength and your desire to make history. "Dream big and transform your life. To create a great story, the first step is to dream big and start your journey; dare to transform your life, inspire the world and become a legend", is the message that Thalía leaves so that every woman dares to dream.
Yanbal has produced more than 300,000 bottles of the ÍCONO perfume for sale globally, covering the 9 countries where it is present, within the framework of the celebration of Mother's Day. Historically, the sale of women's perfumes represents 20% of the annual sales of cosmetics. With this launch they expect to sell 30% more units than in 2022 for Mother's Day and grow 22% in the perfume category for this 2023.
ÍCONO DE YANBAL, is a perfume that invites women to dream big and dare to take the necessary steps to become legends.
About the ingredients of the perfume ÍCONO
Ylang Ylang – Deeply aromatic yellow flowers that only bloom at night and are native to the South Pacific islands. Its aroma is floral, intense and exotic with creamy facets and something spicy like cloves. It provides femininity, sensuality and character as well as being an excellent fixer, which prolongs the duration on the skin.
In the Wiccan tradition, Ylang Ylang is associated with the goddess Venus – symbolizing femininity in all its splendor. It is said to have aphrodisiac properties, which is why it is associated with fertility. This also helps promote self-acceptance and self-love.
Clementine - it is a citrus hybrid between an orange and a tangerine, from Africa that acquires in balance the main properties, sweet and acid flavor with a large amount of vitamin C.
Its appearance is smaller than a traditional mandarin and it does not have seeds. Its aroma is very sweet with acid and somewhat bitter touches. It is an innovative note, with a certain degree of addiction when smelling it since it has many facets to discover.
Sandalwood – Sandalwood oil comes from India and brings sensuality through its sweet and creamy appearance; essential in traditional and modern perfumery. Along with its excellent fixative properties, sandalwood oil provides a perfect base for blending other natural fragrances and increases longevity in the skin.
Sandalwood signifies purity and soothing to the mind, body and soul. The scent of sandalwood has been legendary, compared to the freshness of the moon and considered precious. Literature and poetry have numerous references to sandalwood in the spiritual and romantic context.
