Smart Fit decided to join forces with Thalía , a well-known Mexican actress and singer who, through her passion for exercise and for leading a balanced life, seeks to motivate thousands of people to lead a healthy life and find a balance between their day to day and well-being, through exercise.
VIDEOS: Thalía The New Face of Smart Fit México
Mexico City, January 13, 2023.— Smart Fit, leader in the fitness sector and the largest network of gyms in Latin America, presents its new campaign in Mexico together with the famous singer Thalía Sodi: La Vida es un Movimiento, ¡Actívalo! (Life is a Movement, Activate it!) to motivate all Mexicans to move and become their best version.
In Mexico, the lack of exercise affects six out of ten people, a figure that represents the second highest percentage of sedentary lifestyle in the last eight years within the measurements that the National Institute of Statistics and Geography (Instituto Nacional de Estadística, Geografía e Informática or INEGI) makes annually on these activities. Unhealthy eating habits and lack of exercise cause 32 percent of deaths in women and 20 percent in men in the country. However, sedentary lifestyle can be prevented.
For this reason, Smart Fit decided to join forces with Thalía, a renowned Mexican actress and singer who, through her passion for exercise and for leading a balanced life, seeks to motivate thousands of people to lead a healthy life and find a balance between their day to day and well-being, through exercise.
"At Smart Fit we believe that life is a constant movement. When you stay active you not only improve your physical health, you also improve your mental health. Together with Thalía, we want to motivate you to build a better version of yourself so that your life changes abruptly, and in this way you infect others to move", explained Oriol Cortés, country manager of Smart Fit Mexico.
Thalía, as an initiator and part of the Smart movement, motivates Mexicans to carry out any type of activity that requires movement, be it dancing, training, singing or competing, in order to have a healthier active life and feel better.
"It is a lifestyle. For me, it is a responsibility to stay healthy with everything that I do. Therefore, it is very important to always have a gym nearby. Wherever I am I have to have my gym and I love Smart Fit because it is a gym for everyone", concluded Thalía Sodi, Mexican singer, actress and businesswoman.
With this campaign, the company seeks to promote exercise and make it part of the daily life of all Mexicans.
